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Visual Identity for a winery

Weingut Mehling, a small family-run winery, asked me to redesign their identity to keep up with their upcoming generation change. A fresh appearance supporting the spirit of a modern winery without losing its roots. Therefore the coat of arms that has been used for many years, had to remain the key element. I developed a modern version, that combines tradition and modernization. Different coloured labels intuitvely guide through the level of sweetness of the wines.